01 · CONTENT PLANNING
Know who you're making videos for
Clear focus helps the right viewers recognise your videos and come back for more.
- Pick 2–3 content pillars you can talk about for months (for example: tutorials, behind the scenes, your opinion on trends).
- Write down your ideal viewer: what they struggle with and what they enjoy.
- Keep a running idea list — save comments, questions and trends that fit your pillars.
- Batch-plan a week of ideas at once so you're never stuck on posting day.
Try this: Write 10 video ideas, split across your pillars.
